![]() The documentary's trailer also features references to AZ made in verses from Dr. Jewels, Gems & Treasures will also explain the backstory to AZ being signed to his first deal without a demo and his classic verse on "Life's A Bitch" on Nas' 1994 debut album Illmatic. Time to get the Austenesque quips out of the way. ![]() “A lot of cats that I know from around the world look at AZ like, ‘Yo, he’s one of the coldest rappers ever,'” Buckwild says in the trailer. Gems TV, ITV Ambiguous documentary on 'romancing the stones' - or, new ways to retail bargain jewellery by Tom Birchenough Tuesday, 02 September 2014 Share Mr and Mrs Bennet: the force behind the cable jewellery throne The Bennet family had an issue. We both laughed–the next thing you know we on the Illmatic promo tour," AZ explained. "Never did I think that Nas being signed was an open door for me to get on. "He didn’t want to go where anybody else went, where I went, where this guy went.” They have a close relationship with the owners, because Steve and Sarah Bennett their son, aunties, in-laws and cousins are frequently on screen. Their customers buy jewels having seen them on cable TV. “He created a lane for himself," Nas added. The Bennett family run Britain’s number one retail jewellery business - without having a single shop. “AZ would say some slippery shit,” 50 says in the trailer. The documentary is also titled after AZ's 2015 book. ![]() On Wednesday, fans of the Brooklyn rapper were treated with a surprise trailer, with cameos from Nas, 50 Cent, Buckwild and EMI executive Daniel Glass, who signed AZ to his first record deal. The legacy of AZwill be unpacked in new documentary Jewels, Gems & Treasures. Treasures of Earth-Gems is a geological documentary written and directed by Nova, an organization that explores scientific discoveries. Featuring Nas and 50 Cent, the film will chronicle the life of AZ. Watch the Gems TV Live jewellery auctions on Sky (655), Freeview (43) or. On Wednesday, a first trailer for 'Jewels, Gems & Treasures' was released. Gems TV is the UK’s longest established jewellery channel. ![]()
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